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FOR INDUSTRIAL DEVELOPMENT BOARD
15-17 OCTOBER 2001
NO. OF PARTICIPANTS: 15
AGENDA
MONDAY 15 OCTOBER
Arrival at Brussels Charleroi Airport
Coach departs for The Louvain Institute for Ireland in Europe
15.30 Introduction to workshop & Louvain Institute
Mr Malachy Vallely, Executive Director, The Louvain Institute for Ireland in Europe
16.00 Selecting and Managing the Distributor
Professor Etienne Cracco, Marketing Specialist
19.30 Aperitif & Dinner with invited guests
- Employers Association, Electronics
- Linen Federation
- De Lijn National Bus Company
- Fami Bouw Construction Company
TUESDAY 16 OCTOBER
07.00-09.00 Breakfast
09.00 Managing Change
Mr Simon Meirsschaut, Director, AnAlu, SME Advisors
11.00 Negotiating Across Cultural boundaries
Mr Marco Hellmans, International Marketing Consultant, Dynamite Agency
13.00 Lunch
13.30 Coach departs for LMS
14.00 Industry Bench-marking presentation
15.30 Coach departs for Louvain Institute for Ireland in Europe
18.00 Coach departs for Brussels
19.00 Dinner at La Maison de Cygne, 9 Grande Place, Brussels
Guest Speaker, Mr David White, Trade DG European Commission
WEDNESDAY 17 OCTOBER
07.30-09.00 Breakfast
09.00 Workshop discussion groups
11.30 Doing Business in Belgium & Holland
Mr Jim Currie, First Secretary, Commercial Section, British Embassy in Brussels
12.30 Lunch & Conclusion of workshop
13.30 Depart for Individual Visits
Departure
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