FOR UNIVERSITY OF ULSTER, JORDANSTOWN
NO. PARTICIPANTS: 29
24 FEBRUARY- 03 MARCH 2001
Itinery
SATURDAY 24 FEBRUARY
14.15 Arrival at Brussels Zaventem Airport
Coach transfer to The Louvain Institute for Ireland in Europe
16.00 Welcome and Introduction
Mr Malachy Vallely, Executive Director, The Louvain Institute for Ireland in Europe.
18.30 Dinner
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SUNDAY 25 FEBRUARY
08.00-10.00 Breakfast
10.00 Coach departs for: leper
12.00 Opportunity for Packed lunch
13.00 Tour of Battlefields of Ieper
16.30 Coach departs for Louvain Institute for Ireland in Europe
19.00 Dinner
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FRIDAY 2 MARCH
07.30-09.00 Breakfast
09.00 Strategic Planning of Advertising
Mr Peter Claes VVL/BBDO
11.00 Coach departs for Brussels Van Maerlant Car Park
13.00 Lunch Pizza da Pippo
14.00 Depart for European Parliament, Room No. 0C11
14.30 An overview of Current Developments at EU level
Mr Liam O' Luanaigh, General secretariat, Council of the EU
16.00 Bus Departs for Cardinal Mercierplein Car Park
Free time
17.45 Coach departs for Leuven
19.30 Dinner
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SATURDAY 3 MARCH
07.30-08.00 Breakfast
08.15 Coach departs for Brussels Zaventem Airport
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TUESDAY 27 FEBRUARY
07.00-07.30 Breakfast
08.00 Coach departs for Genk
10.00-13.00 Visit Ford Plant - Henry Fordlaan Presentation & Tour
13.00 Opportunity for packed lunch
14.00 Visit ALZ - Presentation & Tour
16.30 Coach departs for Leuven
19.00 Dinner
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WEDNESDAY 28 FEBRUARY
07.30-09.00 Breakfast
09.00 Harmonisation of Indirect taxation
Mr Timothy Hayes, DG Taxation & Customs Union, European Commission
10.30 An Update on EMU
Mr. Michael Cwik, Economic and Financial Affairs DG, European Commission
12.00 Jameson Marketing Strategy
Mr. Xavier van Kerrebroek, Brand Promoter, PR Benelux
13.30 Lunch
14.30 Coach Departs for Stella Artois
15.00 Visit of Stella Artois Brewery
Audio- Visual Presentation & Guided Tour
17.30 Return to Louvain Institute for Ireland in Europe
18.30 Dinner
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THURSDAY 1 MARCH
07.30-09.00 Breakfast
PROJECT WORK
12.30 Lunch
PROJECT WORK
19.00 Dinner
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MONDAY 26 FEBRUARY
07.30-09.00 Breakfast
09.00 The Institutions & the Decision Making Process
Dr. Margaret Malone, European Lecturer Current Issues IPA,
The Louvain Institute for Ireland in Europe
11.00 Briefing on Project Appointments and Logistics
12.30 Lunch
14.00 Entering mainland Europe:
Mr Marco Hellemans, Marketing Strategies for SMEs, International Marketing Consultant
Dynamite Agency
16.00 Understanding the Multicultural Environment
Ms Nygun Chau, International Marketing Consultant
ICHEC
18.00 Dinner
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